Branding | Logo | Iconography | Animation

THE CONCEPT

Known for scouting missions and covert operations, Recon Platoon is “Never seen, never heard”. Recon Platoon uses drones to gain tactical insights on their enemies while staying afar but never out of reach.

With a new leader and squad Recon Platoon wanted to support their fellow troops, and promote the military with a new product that civilians and military members alike can enjoy.

The SOLUTION

Create a badass brand that represents the heroism of the Recon Platoon and support the military with proceeds funding active service members and veterans. Following the Recon Platoon’s motto of “Never seen, never heard”, the Covert Hops flavor mission is to hide the bitter taste of the hops behind a crisp taste of citrus and mango, “You won’t even know what hit ya”.