Branding | Logo | Iconography | Animation
The Concept
Hair by Hightower is branding for cosmetologist Kelly Hightower. Rooted in expressive natural hairstyles, Hair by Hightower strives to be inclusive of all kinds of hair types and specializes in curly hair.
The SOLUTION
Create a brand that not only represents Kelly’s strength with curly hair clients but also feels inviting and inclusive to all hair types. Because Kelly has straight hair some might think “Wait, she does curly hair?”, so her brand needs to represent her skills and passion for curls to ease this first impression.
The Owner
“Beautiful hair is making healthy hair choices and being good to yourself”
Kelly Hightower is a cosmetologist and curl specialist who not only wants you to feel beautiful but to feel empowered by your natural self. Kelly’s superpower is to find what makes your hair unique, bring that to life, and educate you on how to maintain a healthy hair lifestyle.
TESTIMONIAL
“Clayton was so easy to work with, he really made my brand come to life. I’ve shown co-workers my new branding and they say it fits me so well and I couldn’t have done it without Clayton’s vision. Will definitely be referring him to others”.
Kelly Hightower - Cosmetologist